In a world that is becoming more advanced in technology, it is critical for businesses to adapt and look to more intensive marketing strategies online. However, unlike traditional marketing, online marketing limits the human factor and makes market targeting and outreach much more difficult, especially for B2B businesses. This is where social media comes in. Just like individual personal social media exists where a person can use media to share personal events with others, LinkedIn is a social medium for professionals and businesses. LinkedIn provides a safespace for employees to showcase their skills and achievements in their careers and for businesses to exhibit their products and services and compete with other businesses for online market presence. With this, LinkedIn also allows companies to reach out to their target market easily – LinkedIn engagement and setting up new connections with other professionals and businesses. B-Linked is a SaaS company with expertise in B2B Marketing, Advertising and Market Outreach on LinkedIn. We take Market Outreach into our own hands to ensure you generate the leads you want and progress through the pipeline funnel.
Community management is often used interchangeably with social media management. And while it’s definitely a key part of any social media strategy, managing your community becomes more and more important the bigger your customer base becomes.
Community management, at its core, is about relationships and how your brand seizes opportunities to interact with your community in public online spaces.
Let’s take a look at some posts that made it to the top of the LinkedIn algorithm.
Here’s a LinkedIn post that asks for comments as a favor:
While this post doesn’t have much engagement, the person posting it is persistent on LinkedIn. He posts every day, and he’s always in the top three posts on my LinkedIn feed!
It goes to show you that consistency can be even more important than racking up likes.
You may not be aware of the updates LinkedIn makes to their platform because you don’t get a notification from LinkedIn.
The headline field now allows up to 220 characters, up from the previous 158. This can be a real opportunity when used effectively. I recommend you start with a keyword or two that represents your title and follow that with a brand statement expressing results you provide, or what happens because of you. Your goal should be to craft a compelling statement where someone would want to connect and learn more about you.