In a world that is becoming more advanced in technology, it is critical for businesses to adapt and look to more intensive marketing strategies online. However, unlike traditional marketing, online marketing limits the human factor and makes market targeting and outreach much more difficult, especially for B2B businesses. This is where social media comes in. Just like individual personal social media exists where a person can use media to share personal events with others, LinkedIn is a social medium for professionals and businesses. LinkedIn provides a safespace for employees to showcase their skills and achievements in their careers and for businesses to exhibit their products and services and compete with other businesses for online market presence. With this, LinkedIn also allows companies to reach out to their target market easily – LinkedIn engagement and setting up new connections with other professionals and businesses. B-Linked is a SaaS company with expertise in B2B Marketing, Advertising and Market Outreach on LinkedIn. We take Market Outreach into our own hands to ensure you generate the leads you want and progress through the pipeline funnel.